5 new trends that will make your web designs
For a while, sans serif fonts dominated the web typography world. On our screens flaunted such beautiful fonts as Maven Pro, Futura and Helvetica Neue, they became a “must have” for a regular designer. However, serif fonts are now back in fashion (not only in their standard form, but also in more fun, modernized versions).
Before our eyes, in 2016 serif fonts gained popularity, more and more font designers began to develop modernized versions of serif fonts. Slab Tall X, Justus, and Novello fonts have changed the way we use serif fonts in web design.
Most of the trends arise in completely different environments, after which they spread to other environments. Below is an example of how a serif font, even before moving to web design, had a pretty strong impact on television.
Find out more
2016 gave us a mega hit, the series is very strange things: the short opening of the Netflix series is a visual pleasure, and the serif font animated by red-neon lights is damn attractive. Interesting fact: the font in the title of the series was borrowed from several novels by Stephen King. The series uses a modified version of ITC Benguiat created by Ed Benguiat. Like so many other design trends, serif fonts can come into fashion years or even decades later.
5 new trends that will make your web designs even better in 2017
Did not hear about very strange things? Serif fonts were used in a pair of Oscar-winning films, such as a bear story, a room and a disgusting eight!
2. Natural color palettes
Pantone recently announced greenery as the color of 2017. Color symbolizes a new beginning, which is appropriate, given the current events in the world. Leatrice Eisemen, executive director of the Pantone Color Institute, said: “The greens burst in 2017 and give us hope that society so lacks amid a difficult social and political situation.”
Natural and neutral tones will certainly replace the vibrant and sparkling colors of 2016. This does not mean that bright colors will not be used, but they certainly will not become the center of gravity in web design.
Natural colors first came to light in 2016, you and I have observed this, especially in television shows. The walking dead and the world of the wild west are immediately remembered. In the walking dead, the palette was used to convey a dark atmosphere, while in the world of the wild west, natural colors were used, but with rich colors that fueled the atmosphere of fantasy. You will be surprised to find out how much television affects our lives, how it affects what types of visual effects we will respond to.
Natural does not mean “brown” or “Greenery” from the Pantone website; colors can be mixed and selected. The trends in home decor in 2016 were largely riveted to natural color schemes and perfectly demonstrated how you can create attractive layouts without bright colors.
3. Mega menu
Slowly but surely, we observed death, or at least minimization of the hamburger icon. This icon helps free up space, but it can also create a barrier between the user and where he wants to go. Whether this trend will continue or go out of fashion remains a mystery. In 2017, desktop menus will change not only layouts, but will also increase in size. As the saying goes, “play big or go home,” and currently the mega menu has a great chance of becoming a trend.