What every web designer should know and be able to not face the dirt
He must clearly understand with what tools and methods it is possible to realize even the craziest idea of the customer, because web design is not just a graphic design of the site’s pages.
This category is much more multifaceted than it might seem at first glance, because it includes graphic design, navigation, logical structure development, and much more. Therefore, a website designer is not just an artist, but also a designer, and even to some extent a marketer.
By the way, on the Internet you will find many useful video courses that can be both paid and free. I bring to your attention a few important terms that every web designer should know in order not to face the dirt. We read and remember:
1. Vector graphics.
Unlike raster (pixel) graphics, the vector consists of geometric shapes that are built by stretching from point to point straight lines – vectors.
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You probably immediately imagined a triangle or a square. In fact, with the help of vector graphics, a site designer can create many objects, it is especially convenient in working with large images, as well as logos, icons, etc. The main advantage of vector graphics can be considered the ability to resize the image without losing quality.
2. Raster graphics.
Raster images consist of pixels – small dots, known for the movie of the same name and computer games of the 80s. The main thing that you should consider when working with bitmap images – with a strong increase, you can see the elements of which it consists. This kind of image is tied to screen resolution. In particular, this should be remembered when working with photos, because any photo is a bitmap image.
CMYK is an abbreviation that stands for Cyan, Magenta, Yellow, Key Color. This color scheme is traditionally used for printing. The ink of all printers consists of these colors, and when combined, we get the shades that we see on the printed image.
Like CMYK, RGB is a color scheme and, as you probably guessed, is also an abbreviation, which stands for Red, Green, Blue. But, if the spheres of influence of the CMYK color scheme are limited to printing alone, then all modern computer monitors use the RGB scheme. Therefore, RGB is the main color scheme in the work of web designers.
5. Responsive design.
As we found out, the responsibilities of a web designer include not only design. Usability in web design also plays a significant role. By the way, one of our articles (“Usability in web design, or how to evaluate your site from the point of view of the user”) reveals the topic of usability in more detail.
A computer has long ceased to be the only way to use the Internet. Today we can use a smartphone or tablet. Therefore, the site design should be suitable for the used mobile devices.
This issue should be approached with a significant degree of responsibility, because if your design becomes adaptive, then the chances of high traffic will increase by about 50%.
6. Flat design.
The concept of “flat design” speaks for itself. Objects depicted using a flat design lack volume. Gradients, shadows, glare, or other elements of any kind aimed at giving objects a voluminous, realistic look, are practically absent here.
Objects are depicted schematically, according to the principle “the simpler the better” and therefore have an original retro-futuristic look. Graphic elements should not distract the user from the main thing, therefore, for the correct arrangement of accents, a flat design is best suited. And for selling sites this is especially true.
We can say that skeuomorphism is the antonym of the concept of “flat design”. The essence of skeuomorphism is to give objects a realistic, three-dimensional appearance. Simply put, objects should not differ from those that we see them in real life.
A classic example is the old Apple interface, where the icons looked pretty realistic. Objects such as a clock, calendar, calculator, compass, etc., had the same appearance as in reality.
8. Metro interface.
This style was developed by Microsoft. Traffic signs served as inspiration for its development. The concept of the metro interface is that design is considered, first of all, as a workspace, and not as an object for admiring and admiration. Therefore, the design should be as simple and understandable as signs on the roads.
This style has gained fame thanks to the Pinterest network. Using it creates a structure, the basis of which are columns.