How to make a survey on the site
A survey is a way to get feedback from customers. This is necessary to determine the strengths and weaknesses of the company, keep old customers and attract new ones. In today’s article, we will figure out what information is collected through surveys and how to make them more effective.
For the survey results to be useful, you need to make it interesting: think through the logic, correctly compose the questions and answer options. If this is not done, customers will not want to waste their time, and you will waste your time and energy.
This article is about what information is collected through surveys and how to make a survey on the site more effective. To make tips, I studied the recommendations for conducting surveys from the Questionnaire, Testographer, Surveymanka and other services.
site survey tips
What information is collected through surveys?
Basically, surveys are conducted to find out the opinions of customers about the company, level of service, products or services. More polls help to better understand users: find out their habits, expectations and preferences. The information that is collected through surveys is divided into five types.
General customer data
This is age, gender, employment, income, etc. General information will help to better know customers and find an approach to them: choose a language of communication, think through advertising, attract more similar people. You can also collect contact information: initials, email addresses, phone numbers. They will help build a customer base and personalize mailings.
Customer habits and preferences
Help to understand the motives of user behavior. To do this, ask what customers consider when buying or choosing a company. This information will tell you what can be improved or fixed.
Reviews about goods and services
They will help determine the advantages and disadvantages of the company’s products. If you sell goods, ask about price, workmanship, functionality, etc. If you sell services, find out if they solve customer problems and ask what they would like to change.
They will help to evaluate the quality of the support or delivery service. Invite clients to rate the speed, courtesy, and helpfulness of your employees. Positive feedback can be motivated for employees, and negative feedback can help you figure out what to do.
Advantages and disadvantages of business
The general impression of the company will help to understand the strengths and weaknesses of the business. Ask clients to tell what they like or dislike about your company. Offer to evaluate a site or an assortment of products.
How to make a survey more effective
If the survey is not interesting, users will not want to spend their time on it. Then you won’t get much coverage or the results will be inaccurate. To interest users, you need to choose the right topic, think about the design and logic, questions and answer options. Consider the tips in more detail.
There is one topic in the title of the survey – the company’s website. So, the questions will be only on this topic.
In one survey, it is better to stick to one topic. So it will be easier for respondents to concentrate, and you will get a more complete opinion on a particular topic.
Let’s say you want to find out whether it’s convenient for customers to use the site. Then ask only about this. Do not cover several different topics in one survey. Find out if it’s easy for customers to find the right section, place an order, or contact support. Questions about the availability of goods, speed of delivery and quality of service is another topic.