What is a mobile site useful for?
The Internet is needed everywhere and always, and not just young people. But for the sake of access to the Network, the most active part of society is not going to change their usual way of life, spending days sitting at the desktop monitors. And why, if every day on the market there are new, even more convenient and powerful mobile gadgets.
Polish actor and director Jerzy Stuhr Source Mobile traffic is coming, but … Thanks to smartphones and tablets, the Internet is becoming more accessible, the tariffs of mobile operators are getting cheaper, mobile traffic is growing by leaps and bounds. Today in Belarus, approximately every sixth megabyte of Internet traffic is mobile. In Russia, the share of mobile traffic exceeds 35%. But this is far from the limit. For example, almost 60% of visitors to the site of the corporation “Apple” go to your favorite apple site exclusively from smartphones.
Surely in “native penates” mobile traffic would be more intense if … Well, whatever one may say, but if you do not take into account the constant readiness of smartphones “for battle”, it’s more convenient to access the Network from a desktop computer or laptop. The screen is wider, pictures are visible in all details, the processor is faster, more memory, pages load faster. Every day, new, convenient and powerful mobile gadgets appear on the market.
In addition, the transmission speed of the mobile channel is not always stable, as a rule, lower than the access speed, say, over the optical fiber line. Perhaps, for these reasons, most sites are well adapted to work with stationary users, and perceive mobile sites as an appendage. And completely in vain. After all, some sites manage to attract mobile users almost as much as stationary ones. How? Very simple: using mobile versions of sites that are best suited for working with tablets and smartphones.
The disadvantages of mobile Internet access are not so difficult to compensate for the “light” design and convenient navigation, adapted to the touch control of smartphones. What for? Judge for yourself. Some sites attract mobile users almost as much as stationary pixabay.com. How useful is a mobile site for a webmaster? Over the past year, the share of smartphones among all mobile phones sold on our planet amounted to 40%. For interest, no less, more than 2 billion potential visitors to mobile sites.
Moreover, the most active visitors, otherwise why would they spend on expensive smartphones? The site owner, who does not have a mobile version, thus voluntarily robs himself of billions of potential visits. Paradox, and only. For the sake of traffic, spend money on promotion and at the same time refuse it? Mobile site visitor – special visitor. Switching between pages and screens is not as convenient for him as on the desktop. Therefore, a mobile session is usually longer than a regular one. And if at the same time the user is satisfied with the volume, quality, availability of information and the convenience of working with the site, it is likely that he will be delayed even longer or return to an attractive mobile site later.
A mobile visitor spends more time on a site than a regular one, so you need to create convenient conditions for him pixabay.com. Facilitating access to information, the mobile site is useful not only to companies and webmasters, but also to users. Isn’t that what all site builders want? Undoubtedly, any site (mobile is no exception) can become successful only when users are satisfied.
What do they lack for happiness? Why do users visit mobile sites? Statistics say that in almost half the cases, accessing the Web from a smartphone begins with search engines. For more than a quarter of every hour, a mobile user freezes on social networks. Moreover, he really does not like to share content or put “likes”, and even more so – write comments. About half of the site’s visitors using tablets and smartphones come from pixabay.com search engines. As for purchases, at first glance there are very few of them, which often confuses Internet sellers. The difference is very noticeable if you directly compare the conversion results of mobile and desktop sessions. But there is another opinion.
According to Google, online purchases are made by 91% of users who search for product information using mobile gadgets. They simply use the information they find later, preferring to pay for purchases using a regular computer or offline, by calling the number indicated on the site, instead of putting the goods in the basket. What else to read on the topic? What are the web services for mobile devices? How to write in LiveJournal from a mobile phone?