The statement of work
The blog helps the business to keep customers informed of events taking place on the market and inside the company, give useful tips on working with various tools, entertain and just make life easier. But for a company, a blog is primarily traffic, customer loyalty, and new subscribers who may become customers in the future.
As content is filled in, new categories are added, and the subscriber base grows, it becomes necessary to analyze the blog as a separate resource. Using standard reports in Google Analytics, you can analyze traffic, subscribers, viewing depth, time on the site, the number of clicks on banners on the blog. But the more data we get, the more questions arise. Continue reading
For a while, sans serif fonts dominated the web typography world. On our screens flaunted such beautiful fonts as Maven Pro, Futura and Helvetica Neue, they became a “must have” for a regular designer. However, serif fonts are now back in fashion (not only in their standard form, but also in more fun, modernized versions).
Before our eyes, in 2016 serif fonts gained popularity, more and more font designers began to develop modernized versions of serif fonts. Slab Tall X, Justus, and Novello fonts have changed the way we use serif fonts in web design. Continue reading
In truth, mouse effects are probably the least important for design. By taking into account more functional states at an early stage, you can reduce the risk of possible costly redesigns as your template library evolves. Here are the basic conditions that you should pay attention to at an early stage, approximately in order of importance. Continue reading