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The blog helps the business to keep customers informed of events taking place on the market and inside the company, give useful tips on working with various tools, entertain and just make life easier. But for a company, a blog is primarily traffic, customer loyalty, and new subscribers who may become customers in the future.
As content is filled in, new categories are added, and the subscriber base grows, it becomes necessary to analyze the blog as a separate resource. Using standard reports in Google Analytics, you can analyze traffic, subscribers, viewing depth, time on the site, the number of clicks on banners on the blog. But the more data we get, the more questions arise. Continue reading
Most people browse the site using the so-called “F” template. First we look at the top of the letter F, then go down and look horizontally in the second part, after which we go down to the lower left corner of the site.
Website visitors almost do not pay attention to the upper right corner, i.e. do not post important information there, according to which, according to the designer’s idea, people should click or perform other actions. Continue reading