The blog helps the business to keep customers informed of events taking place on the market and inside the company, give useful tips on working with various tools, entertain and just make life easier. But for a company, a blog is primarily traffic, customer loyalty, and new subscribers who may become customers in the future.
As content is filled in, new categories are added, and the subscriber base grows, it becomes necessary to analyze the blog as a separate resource. Using standard reports in Google Analytics, you can analyze traffic, subscribers, viewing depth, time on the site, the number of clicks on banners on the blog. But the more data we get, the more questions arise. Continue reading
Any organization, large or small, needs a logo to distinguish and set unique attributes. However, not every business makes a normal logo. There are a number of common mistakes in logo design.
These mistakes not only drive us into the paint, but also lead to the loss of customers.
Let’s look at the six mistakes in logo design made by designers and businessmen, and what makes such a logo a failure. Continue reading